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11 K-beauty brands Australians need in their skincare routine

If you haven't jumped on the K-beauty train yet, now's the time. These are the brands and products you need in your rotation.

Annabel LaneAnnabel Lane
August 25, 2026 - 6:19PM
Glamour Australia
Image credit: Getty Images Glamour Australia may receive advertising or affiliate commission if you buy through our links. We've all seen the glass skin trend taking over our feeds, and if you've ever wondered how to actually achieve it, K-beauty is essentially the queen of making it happen. Korean skincare has long been ahead of the curve when it comes to innovative formulas, interesting ingredients (hello snail mucin) and products that genuinely deliver— think hydrating toner pads, hydrating SPFs, gentle cleansers and the ever-popular PDRN. Since diving into K-beauty, our skin has never looked better, and the best part is that most of these products won't break the bank. Plus, you won’t actually have to fly over to Korea to access these as they’re all available within Australia—dangerous, right? In the name of beauty journalism, we put some of the most talked-about K-beauty formulas to the test—from TikTok-viral serums to dermatologist-approved staples—to bring you a curated edit of K-beauty brands worth knowing about. The best K-beauty brands in Australia, curated by Glamour editors

Image credit: Getty Images

Glamour Australia may receive advertising or affiliate commission if you buy through our links.

We've all seen the glass skin trend taking over our feeds, and if you've ever wondered how to actually achieve it, K-beauty is essentially the queen of making it happen. Korean skincare has long been ahead of the curve when it comes to innovative formulas, interesting ingredients (hello snail mucin) and products that genuinely deliver— think hydrating toner pads, hydrating SPFs, gentle cleansers and the ever-popular PDRN.

Since diving into K-beauty, our skin has never looked better, and the best part is that most of these products won't break the bank. Plus, you won’t actually have to fly over to Korea to access these as they’re all available within Australia—dangerous, right?

In the name of beauty journalism, we put some of the most talked-about K-beauty formulas to the test—from TikTok-viral serums to dermatologist-approved staples—to bring you a curated edit of K-beauty brands worth knowing about.

The best K-beauty brands in Australia, curated by Glamour editors

Beauty of Joseon Beauty of Joseon blends traditional Korean herbal ingredients with modern skincare science, once again nodding to the glass-skin philosophy K-beauty is best known for. Their breakout hit is the Glow Deep Serum Rice + Arbutin, which leans on rice water, an ingredient Korean women have sworn by for centuries for brightening and nourishing skin. The serum uses rice extract to help improve the appearance of dark spots and uneven skin tone, and has quickly become a cult favourite in its own right. Customer pick: Glow Deep Serum Rice + Arbutin, $36 “It has made my skin look brighter and more radiant. It feels lightweight, absorbs quickly, and keeps my skin hydrated without feeling sticky,” writes one reviewer. Read more reviews here. Shop Beauty of Joseon here

Beauty of Joseon

Beauty of Joseon blends traditional Korean herbal ingredients with modern skincare science, once again nodding to the glass-skin philosophy K-beauty is best known for. Their breakout hit is the Glow Deep Serum Rice + Arbutin, which leans on rice water, an ingredient Korean women have sworn by for centuries for brightening and nourishing skin. The serum uses rice extract to help improve the appearance of dark spots and uneven skin tone, and has quickly become a cult favourite in its own right.

Customer pick: Glow Deep Serum Rice + Arbutin, $36

“It has made my skin look brighter and more radiant. It feels lightweight, absorbs quickly, and keeps my skin hydrated without feeling sticky,” writes one reviewer. Read more reviews here.

Shop Beauty of Joseon here

Cosrx Cosrx went viral for its snail mucin formula, which yes, sounds off-putting, but has proven to be one of the most incredible formulas for nourishing and hydrating the skin. It's this unlikely ingredient that helped Cosrx gain traction online, transforming from a niche Korean pharmacy brand to a global cult favourite, with products like the Advanced Snail 96 Mucin Power Essence becoming a staple in skincare routines. Customer pick: Advanced Snail 96 Mucin Power Essence, $38 “Holy grail. Need it every day. Was the first product that got me into Cosrx and I've been in love ever since,” writes one reviewer. Read more reviews here. Shop Cosrx here

Cosrx

Cosrx went viral for its snail mucin formula, which yes, sounds off-putting, but has proven to be one of the most incredible formulas for nourishing and hydrating the skin. It's this unlikely ingredient that helped Cosrx gain traction online, transforming from a niche Korean pharmacy brand to a global cult favourite, with products like the Advanced Snail 96 Mucin Power Essence becoming a staple in skincare routines.

Customer pick: Advanced Snail 96 Mucin Power Essence, $38

“Holy grail. Need it every day. Was the first product that got me into Cosrx and I've been in love ever since,” writes one reviewer. Read more reviews here.

Shop Cosrx here

Fwee Fwee has quietly become one of K-beauty's best-kept secrets, known for its playful packaging and formulas that add a pop of colour into your makeup bag. It's the brand behind some of the most sought-after blushes and lip tints in Korea. Editor's pick: Lip And Cheek Blurry Pudding Pot, $40 “I first purchased this blurring lip and cheek tint during a visit to Seoul, and was instantly hooked. Before flying out, I went back to the store to purchase two more shades. As you can imagine, I'm relieved to know I can now get my hands on the Fwee Pudding Pots online via Myer. If you're a blush fan, you're going to want to add this product to your cart before it sells out.” —Angelica Xidias, Shopping Director Shop Fwee here

Fwee

Fwee has quietly become one of K-beauty's best-kept secrets, known for its playful packaging and formulas that add a pop of colour into your makeup bag. It's the brand behind some of the most sought-after blushes and lip tints in Korea.

Editor's pick: Lip And Cheek Blurry Pudding Pot, $40

“I first purchased this blurring lip and cheek tint during a visit to Seoul, and was instantly hooked. Before flying out, I went back to the store to purchase two more shades. As you can imagine, I'm relieved to know I can now get my hands on the Fwee Pudding Pots online via Myer. If you're a blush fan, you're going to want to add this product to your cart before it sells out.” —Angelica Xidias, Shopping Director

Shop Fwee here

Medicube Dare we say one of the holy grails of the K-beauty world. It's the brand behind one of the most talked-about collagen formulas that help minimise the appearance of pores, and it's not hard to see why Medicube has taken over TikTok feeds and vanities. Founded by a dermatology-led team in Korea, Medicube has built a cult following for its clinically inspired approach to skincare, with formulas designed to deliver real, visible results rather than just riding on hype. Editor's pick: PDRN Pink Collagen Gel Mask Bundle, $39 “If I was stranded on a desert island and could only bring 4 things with me, I would bring this 4-pack of masks. Medicube has created the holy grail of collagen gel masks. Your skin feels (and looks) so plump, smooth and hydrated after use.” —Carla Traplin, Multimedia content editor Shop Medicube here

Medicube

Dare we say one of the holy grails of the K-beauty world. It's the brand behind one of the most talked-about collagen formulas that help minimise the appearance of pores, and it's not hard to see why Medicube has taken over TikTok feeds and vanities. Founded by a dermatology-led team in Korea, Medicube has built a cult following for its clinically inspired approach to skincare, with formulas designed to deliver real, visible results rather than just riding on hype.

Editor's pick: PDRN Pink Collagen Gel Mask Bundle, $39

“If I was stranded on a desert island and could only bring 4 things with me, I would bring this 4-pack of masks. Medicube has created the holy grail of collagen gel masks. Your skin feels (and looks) so plump, smooth and hydrated after use.” —Carla Traplin, Multimedia content editor

Shop Medicube here

Skin1004 Skin1004 has built its brand around centella asiatica, also known as tiger grass, sourced directly from Madagascar. Its focus on this calming ingredient has made it a go-to for those with sensitive or blemish-prone skin. Editor's pick: Madagascar Centella Double Cleansing Duo, $65 “As someone with skin that is always dry, finding the perfect cleanser was a nightmare. Now, I’m on my 10th bottle of the Madagascar Centella Light Cleansing Oil, and I’ve recommended it to anyone and everyone. It’s a need, trust me.” —Annabel Lane, contributor Shop Skin1004 here

Skin1004

Skin1004 has built its brand around centella asiatica, also known as tiger grass, sourced directly from Madagascar. Its focus on this calming ingredient has made it a go-to for those with sensitive or blemish-prone skin.

Editor's pick: Madagascar Centella Double Cleansing Duo, $65

“As someone with skin that is always dry, finding the perfect cleanser was a nightmare. Now, I’m on my 10th bottle of the Madagascar Centella Light Cleansing Oil, and I’ve recommended it to anyone and everyone. It’s a need, trust me.” —Annabel Lane, contributor

Shop Skin1004 here

Biodance Biodance really took the K-beauty world by storm overnight, largely thanks to its viral Bio-Collagen Real Deep Mask. Unlike traditional sheet masks, this formula clings to the skin like a second layer, delivering an intense dose of collagen and moisture in just 20 to 30 minutes. The result is instantly plumper, dewier and firmer-looking skin—it's easy to see why it's earned comparisons to an at-home facial in a single-use sachet. Customer pick: Bio-Collagen Real Deep Mask Bundle, $37.50 “Loved this mask. I used it before bed and woke up with my skin feeling really soft, hydrated and looking fresh. Such an easy way to give my skin a little boost. I'll be repurchasing,” writes one reviewer. Read more reviews here. Shop Biodance here

Biodance

Biodance really took the K-beauty world by storm overnight, largely thanks to its viral Bio-Collagen Real Deep Mask. Unlike traditional sheet masks, this formula clings to the skin like a second layer, delivering an intense dose of collagen and moisture in just 20 to 30 minutes. The result is instantly plumper, dewier and firmer-looking skin—it's easy to see why it's earned comparisons to an at-home facial in a single-use sachet.

Customer pick: Bio-Collagen Real Deep Mask Bundle, $37.50

“Loved this mask. I used it before bed and woke up with my skin feeling really soft, hydrated and looking fresh. Such an easy way to give my skin a little boost. I'll be repurchasing,” writes one reviewer. Read more reviews here.

Shop Biodance here

d’Alba D'Alba has built its entire brand around one very luxe ingredient: white truffle. Yes, the same top-tier food you'd find shaved over pasta has made its way into skincare, and D'Alba has used it to position itself as one of K-beauty's more indulgent brands. White truffle extract is rich in antioxidants and nutrients, making it an effective ingredient for helping skin appear brighter, firmer and more radiant.Editor’s pick: White Truffle First Spray Serum, $38 “I’ve become addicted to using this spray. It feeds your skin when it’s feeling dull, and I use it to prime before putting on makeup to create this beautiful underglow.” —Annabel Lane, contributor Shop d’Alba here

d’Alba

D'Alba has built its entire brand around one very luxe ingredient: white truffle. Yes, the same top-tier food you'd find shaved over pasta has made its way into skincare, and D'Alba has used it to position itself as one of K-beauty's more indulgent brands. White truffle extract is rich in antioxidants and nutrients, making it an effective ingredient for helping skin appear brighter, firmer and more radiant.

Editor’s pick: White Truffle First Spray Serum, $38

“I’ve become addicted to using this spray. It feeds your skin when it’s feeling dull, and I use it to prime before putting on makeup to create this beautiful underglow.” —Annabel Lane, contributor

Shop d’Alba here

Torriden Torriden has carved out its space in the K-beauty world by leaning into the

Torriden

Torriden has carved out its space in the K-beauty world by leaning into the "clean girl" aesthetic long before it became a trend. Its minimalist, no-frills packaging speaks to its dewy-skin philosophy. The Dive-In Serum has created a stir online, known for its ability to deeply hydrate without feeling heavy or sticky. It’s gentle and lightweight, making it a great addition to your routine during the cooler months

Customer pick: Dive-In Low Molecular Hyaluronic Acid Serum, $33

“Excellent. Hydrating, smooth texture without any stickiness. Feels lovely and refreshing on the skin, showing visible results,” writes one reviewer. Read more reviews here.

Shop Torriden here

VT Cosmetics VT Cosmetics has made a name for itself in the K-beauty world through its playful collaborations with K-Pop groups and its cult-favourite Reedle Shot range. But it's the brand's PDRN-driven formulas that have really cemented its skincare credibility. A lot of its products showcase PDRN, a salmon DNA-derived ingredient known for supporting the skin barrier. It's this clever blend of ingredients and fun branding that's helped VT Cosmetics appeal to those after results. Customer pick: Reedle Shot 100 Serum, $65 “First time trying Reedle Shot and blown away with visible results after a week,” writes one reviewer. Read more reviews here. Shop VT Cosmetics here

VT Cosmetics

VT Cosmetics has made a name for itself in the K-beauty world through its playful collaborations with K-Pop groups and its cult-favourite Reedle Shot range. But it's the brand's PDRN-driven formulas that have really cemented its skincare credibility. A lot of its products showcase PDRN, a salmon DNA-derived ingredient known for supporting the skin barrier. It's this clever blend of ingredients and fun branding that's helped VT Cosmetics appeal to those after results.

Customer pick: Reedle Shot 100 Serum, $65

“First time trying Reedle Shot and blown away with visible results after a week,” writes one reviewer. Read more reviews here.

Shop VT Cosmetics here

Dr. Althea Dr. Althea is the K-beauty brand for anyone who wants their skincare to feel a bit more clinical, minus the price tag. Co-founded by a dermatologist, the brand has built its whole vibe around gentle formulas that actually work. Its most raved-about product is the skin barrier-supporting 345 Relief Cream, designed for anyone dealing with redness, sensitivity, or just general skin meltdowns. Customer pick: 345 Relief Cream, $49 “This is the perfect product for skin health, especially if you have a compromised barrier. Using this has not only helped soothe and calm my skin, but in turn, has given it back that bouncy, luminous feel. Highly recommend,” writes one reviewer. Read more reviews here. Shop Dr. Althea here

Dr. Althea

Dr. Althea is the K-beauty brand for anyone who wants their skincare to feel a bit more clinical, minus the price tag. Co-founded by a dermatologist, the brand has built its whole vibe around gentle formulas that actually work. Its most raved-about product is the skin barrier-supporting 345 Relief Cream, designed for anyone dealing with redness, sensitivity, or just general skin meltdowns.

Customer pick: 345 Relief Cream, $49

“This is the perfect product for skin health, especially if you have a compromised barrier. Using this has not only helped soothe and calm my skin, but in turn, has given it back that bouncy, luminous feel. Highly recommend,” writes one reviewer. Read more reviews here.

Shop Dr. Althea here

Sulwhasoo If you’re looking to truly indulge in Korean skincare, Sulwhasoo has your name all over it. Not only does it have incredible packaging, but the brand has cemented itself as the gold standard of luxury K-beauty, sitting at a more premium price point. With a rich heritage in skin longevity and radiance, the brand's Concentrated Ginseng Rejuvenating Ampoule is one of its best sellers. Formulated with ginseng, this ampoule is designed to target fine lines and overall skin fatigue. Customer pick: Concentrated Ginseng Rejuvenating Ampoule, $198 Shop Sulwhasoo here

Sulwhasoo

If you’re looking to truly indulge in Korean skincare, Sulwhasoo has your name all over it. Not only does it have incredible packaging, but the brand has cemented itself as the gold standard of luxury K-beauty, sitting at a more premium price point. With a rich heritage in skin longevity and radiance, the brand's Concentrated Ginseng Rejuvenating Ampoule is one of its best sellers. Formulated with ginseng, this ampoule is designed to target fine lines and overall skin fatigue.

Customer pick: Concentrated Ginseng Rejuvenating Ampoule, $198

Shop Sulwhasoo here