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11 affordable beauty brands that punch above their price

Good beauty does not have to come with a hefty price tag. Below, we've rounded up 11 affordable beauty brands you need to get on your radar ASAP.

Annabel LaneAnnabel Lane
August 25, 2026 - 5:03PM
Glamour Australia
Image credit: Getty Images Glamour Australia may receive advertising or affiliate commission if you buy through our links. Let's be honest, a higher price tag does not automatically mean a better product. We've all been burned by an overpriced serum that promised everything and delivered nothing, and we've all discovered a $20 find that made us question every expensive thing we'd ever bought. Affordable beauty has had a serious glow-up. We are constantly being served new products that promise the same things that other luxury buys were once known for. We're talking cult cleansers, viral lip treatments, foundations that hold their own, and skincare that actually shows up for your skin without compromising your budget. After diving deep into the world of budget-friendly beauty, our routines have never looked better. We’ve discovered that you don’t have to spend a fortune to build an impressive collection of high-performing products. Below, we’ve rounded up the affordable beauty brands worth getting to know—and adding to your beauty routine. The best affordable beauty brands, curated by Glamour editors

Image credit: Getty Images

Glamour Australia may receive advertising or affiliate commission if you buy through our links.

Let's be honest, a higher price tag does not automatically mean a better product. We've all been burned by an overpriced serum that promised everything and delivered nothing, and we've all discovered a $20 find that made us question every expensive thing we'd ever bought.

Affordable beauty has had a serious glow-up. We are constantly being served new products that promise the same things that other luxury buys were once known for. We're talking cult cleansers, viral lip treatments, foundations that hold their own, and skincare that actually shows up for your skin without compromising your budget.

After diving deep into the world of budget-friendly beauty, our routines have never looked better. We’ve discovered that you don’t have to spend a fortune to build an impressive collection of high-performing products.

Below, we’ve rounded up the affordable beauty brands worth getting to know—and adding to your beauty routine.

The best affordable beauty brands, curated by Glamour editors

Image credit: Instagram.com/benefitcosmetics Benefit Benefit is a household favourite in Australia. Its Hoola Bronzer takes years to hit pan, and its brow range has you covered from fluffy brows to thin arches. It's built a loyal following for making brows foolproof, even for total beginners. Editor’s experience: “Benefit has long been a staple in my makeup bag, and for good reason. From its Gimme Brow Eyebrow Gel and Precisely My Eyebrow Pencil to its best-selling Benetint Lip and Cheek Tint, the affordable and easily accessible brand has a knack for producing effective and innovative products at competitive price points.” —Angelica Xidias, Shopping director Shop Benefit here

Image credit: Instagram.com/benefitcosmetics

Benefit

Benefit is a household favourite in Australia. Its Hoola Bronzer takes years to hit pan, and its brow range has you covered from fluffy brows to thin arches. It's built a loyal following for making brows foolproof, even for total beginners.

Editor’s experience: “Benefit has long been a staple in my makeup bag, and for good reason. From its Gimme Brow Eyebrow Gel and Precisely My Eyebrow Pencil to its best-selling Benetint Lip and Cheek Tint, the affordable and easily accessible brand has a knack for producing effective and innovative products at competitive price points.” —Angelica Xidias, Shopping director

Shop Benefit here

Image credit: Instagram.com/theordinary The Ordinary The Ordinary changed the skincare game entirely by stripping things back to basics. With minimal packaging and clinical-grade products at an affordable price point, The Ordinary has been a must-have for those entering the beauty world. Products like the Niacinamide 10% + Zinc 1% and Hyaluronic Acid 2% + B5 have become genuine skincare staples, credited with making active ingredients accessible to a whole new generation of skincare fans. Editor’s experience: “I first introduced actives to my skincare routine with the help of The Ordinary. I live off their Hyaluronic Acid and I love that what you see is exactly what you get. Plus, it’s only $15.90 so doesn’t break the bank.” —Annabel Lane, contributor Shop The Ordinary here

Image credit: Instagram.com/theordinary

The Ordinary

The Ordinary changed the skincare game entirely by stripping things back to basics. With minimal packaging and clinical-grade products at an affordable price point, The Ordinary has been a must-have for those entering the beauty world. Products like the Niacinamide 10% + Zinc 1% and Hyaluronic Acid 2% + B5 have become genuine skincare staples, credited with making active ingredients accessible to a whole new generation of skincare fans.

Editor’s experience: “I first introduced actives to my skincare routine with the help of The Ordinary. I live off their Hyaluronic Acid and I love that what you see is exactly what you get. Plus, it’s only $15.90 so doesn’t break the bank.” —Annabel Lane, contributor

Shop The Ordinary here

Image credit: Instagram.com/romand_us Romand Romand is a K-beauty makeup favourite, best known for its buildable, second-skin lip tints and bases. Its Juicy Lasting Tint created a stir on TikTok for delivering long-wearing colour with a lightweight, comfortable finish that never feels drying. Shop Romand here

Image credit: Instagram.com/romand_us

Romand

Romand is a K-beauty makeup favourite, best known for its buildable, second-skin lip tints and bases. Its Juicy Lasting Tint created a stir on TikTok for delivering long-wearing colour with a lightweight, comfortable finish that never feels drying.

Shop Romand here

Image credit: Instagram.com/glowhubbeauty Glow Hub Glow Hub champions no-fuss skincare that delivers glow-boosting products in the cutest of packaging. It’s known for its serums and its Retinol Rescue Cream, offering an accessible entry point into retinol and other actives, without the hefty price tag. Shop Glow Hub here

Image credit: Instagram.com/glowhubbeauty

Glow Hub

Glow Hub champions no-fuss skincare that delivers glow-boosting products in the cutest of packaging. It’s known for its serums and its Retinol Rescue Cream, offering an accessible entry point into retinol and other actives, without the hefty price tag.

Shop Glow Hub here

Image credit: Instagram.com/revlon Revlon Revlon has long been the chemist veteran that just keeps dropping incredible products. It’s been a go-to for decades thanks to formulas that well and truly deliver above their price point. It's super affordable and ticks all boxes across its beauty category, catering to a range of skin types and needs. Editor’s experience: “Lip blurs are so back and I feel like Revlon’s Instant Blur Liner is slept on. I started using mine in shade Dewy and have not reached for any other lip product since! It is so hydrating and applies seamlessly on the lips. They truly have a colour for everyone and bonus, it is very affordable.” —Carla Traplin, Multimedia content editor Shop Revlon here

Image credit: Instagram.com/revlon

Revlon

Revlon has long been the chemist veteran that just keeps dropping incredible products. It’s been a go-to for decades thanks to formulas that well and truly deliver above their price point. It's super affordable and ticks all boxes across its beauty category, catering to a range of skin types and needs.

Editor’s experience: “Lip blurs are so back and I feel like Revlon’s Instant Blur Liner is slept on. I started using mine in shade Dewy and have not reached for any other lip product since! It is so hydrating and applies seamlessly on the lips. They truly have a colour for everyone and bonus, it is very affordable.” —Carla Traplin, Multimedia content editor

Shop Revlon here

Image credit: Instagram.com/bioderma_aunz Bioderma Bioderma basically invented the micellar water craze and has become a staple in bathrooms worldwide. It's a go-to for anyone with sensitive skin and a must-have for taking off makeup while still looking after your skin. Shop Bioderma here

Image credit: Instagram.com/bioderma_aunz

Bioderma

Bioderma basically invented the micellar water craze and has become a staple in bathrooms worldwide. It's a go-to for anyone with sensitive skin and a must-have for taking off makeup while still looking after your skin.

Shop Bioderma here

Image credit: Instagram.com/frudia.official Frudia Frudia is basically skincare's answer to a fruit bowl, packing real fruit extracts into delicious formulas. But the real winner is its Honey Hydrating Lip Balm, which—at only $12—has become a cult favourite for good reason. Packed with honey, it delivers serious moisture without any stickiness, making it the kind of budget buy you'll end up repurchasing on repeat. Shop Frudia here

Image credit: Instagram.com/frudia.official

Frudia

Frudia is basically skincare's answer to a fruit bowl, packing real fruit extracts into delicious formulas. But the real winner is its Honey Hydrating Lip Balm, which—at only $12—has become a cult favourite for good reason. Packed with honey, it delivers serious moisture without any stickiness, making it the kind of budget buy you'll end up repurchasing on repeat.

Shop Frudia here

Image credit: Instagram.com/dalba_global d'Alba d'Alba built its whole brand around one luxe ingredient more commonly associated with fancy pasta dishes: white truffle. Its viral hero, the White Truffle First Spray Serum, is the ultimate mist-and-go product, delivering hydration and glow in seconds. Editor’s experience: “I use the spray serum pre-makeup to hydrate my skin and it really delivers. I feel like my skin glows and my foundation lasts throughout the day without separating around my dry spots.” —Annabel Lane, contributor Shop d'Alba here

Image credit: Instagram.com/dalba_global

d'Alba

d'Alba built its whole brand around one luxe ingredient more commonly associated with fancy pasta dishes: white truffle. Its viral hero, the White Truffle First Spray Serum, is the ultimate mist-and-go product, delivering hydration and glow in seconds.

Editor’s experience: “I use the spray serum pre-makeup to hydrate my skin and it really delivers. I feel like my skin glows and my foundation lasts throughout the day without separating around my dry spots.” —Annabel Lane, contributor

Shop d'Alba here

Image credit: Instagram.com/medicube_global_official Medicube Medicube is the K-beauty brand behind one of the internet's most talked-about masks, the PDRN Pink Collagen Gel Mask. Packed with PDRN and collagen, it's perfect for tired, dull skin, delivering a firming and hydrating boost. With its clinically inspired, results-first approach, Medicube has become the go-to for anyone wanting that glass skin glow, minus the hefty price tag. Editor’s experience: “If I was stranded on a desert island and could only bring four things with me, I would bringMedicube's masks. The brand has created the holy grail of collagen gel masks. Your skin feels (and looks) so plump, smooth and hydrated after use.” —Carla Traplin, Multimedia content editor Shop Medicube here

Image credit: Instagram.com/medicube_global_official

Medicube

Medicube is the K-beauty brand behind one of the internet's most talked-about masks, the PDRN Pink Collagen Gel Mask. Packed with PDRN and collagen, it's perfect for tired, dull skin, delivering a firming and hydrating boost. With its clinically inspired, results-first approach, Medicube has become the go-to for anyone wanting that glass skin glow, minus the hefty price tag.

Editor’s experience: “If I was stranded on a desert island and could only bring four things with me, I would bring Medicube's masks. The brand has created the holy grail of collagen gel masks. Your skin feels (and looks) so plump, smooth and hydrated after use.” —Carla Traplin, Multimedia content editor

Shop Medicube here

Image credit: Instagram.com/natiobeauty Natio Natio is a homegrown Australian brand known for its clean, botanically-based formulas across skincare and makeup. It's built a reputation for being an easy, trusted option at a great price point. With over 300 reviews, its BB cream has been a huge hit for those looking for a bit of coverage for day-to-day. Shop Natio here

Image credit: Instagram.com/natiobeauty

Natio

Natio is a homegrown Australian brand known for its clean, botanically-based formulas across skincare and makeup. It's built a reputation for being an easy, trusted option at a great price point. With over 300 reviews, its BB cream has been a huge hit for those looking for a bit of coverage for day-to-day.

Shop Natio here