Do you need a Nordic bob? The internet thinks so

Margot Robbie has sported one, Sydney Sweeney and Diane Kruger too. Charlize Theron is a perennial adoptee. The summer-ready Nordic bob that has broken free of Copenhagen fashion week it seems.

Framing the jaw, and freeing the neck, this neatly cropped style is the perfect low maintenance summer do that is still in possession of plenty of polish.

“It’s incredibly low-maintenance, and the blow-drying time is virtually zilch,” says super stylist Joh Bailey, of the cut that sits at the jaw or just below it, and is structured without being severe thanks to a clean line or very discreet layering. “A Nordic bob rarely looks messy, even with minimal styling, it tends to appear polished and groomed.” For Bailey, Hailey Bieber wore it best. “It looked polished and modern, but still relaxed and effortless.” Closer to home Nadia Fairfax has nailed the look. “I actually had my first bob in high school,” laughs the new mum for a second time. “Since then, I've gone from long to short and back again more times than I can count. I always find myself returning to it because it feels timeless, polished and quietly confident. There's something about a bob that feels a little less expected than long hair, it has a distinct point of view without trying too hard.”

Bailey’s advice for those thinking about a clean chop? “It best suits someone with a slimmer, slightly longer face. If the face is slightly rounder the length just needs adjusting.”

In terms of hair texture, he maintains: “It’s also brilliant for finer hair, as the strong, blunt baseline creates the illusion of greater thickness and fullness.” Who does he advise should avoid? “It’s not good for overly thick or dense hair as you don’t want a wedge effect situation.”

Fairfax says she often air-dryers hers with trims once a month to keep the style sharp. That said, she notes that she does love adding a subtle '60s-esque flick to the ends with a Dyson Airwrap.

“With hair this short, I prefer my colour to sit brighter and higher through the crown,” she adds, “which means it naturally requires a little more maintenance. To keep it healthy between appointments, I'm diligent with treatments at the salon. I also use K18 a few times a week, and the Kérastase Genesis Masque has become my go-to conditioner for keeping it strong, soft and glossy.”

To style the look Bailey suggests: “I love it with natural body, movement and bounce sleek, but never flat or overly rigid. Start with super clean hair. Our Joh Bailey Blow by Blow Shampoo has been formulated to really cleanse the hair, while still leaving body. To wet hair, apply a volumising mist like the Joh Bailey High Society mist, which won’t leave residue. Then for light texture or longevity a dry shampoo - apply Bailey Second Wind Dry Shampoo to the roots to maintain volume and texture.”

If hair is curly, he soothes it slightly with a blow-dryer and a light brush, while keeping some of its natural movement. “The right product is important here, as it preserves body while controlling the curl. If the hair is naturally straight, it only needs a light blow-dry. The beauty of this cut is that it shouldn’t require too much effort.”

Joh Bailey Blow By Blow, $50

Joh Bailey 10 Carat Conditioner, $50

Joh Bailey High Society Volumising Mist, $65

Joh Bailey Second Wind Dry Shampoo, $45